Carina

An online homecare platform that connects Medicaid or state-funded home care clients with Individual Providers in Washington state. These care connections ultimately keep home care clients in their own homes, improve quality of life for people with disabilities, and save the U.S. healthcare system billions.

Carina Union Presentation Snohomish


Problem

The Service Employees National Union (SEIU) has made great strides in improving conditions for Home Care Aides in Washington State. In one of many negotiations with the Department of Social and Health Services (DSHS), it was determined that existing systems for connecting caregivers and clients where outdated, inefficient and largely ineffective. This growing and increasingly important industry was in need of a low-maintenance, scalable solution that yields longstanding care relationships despite a history of high turnover rates.


Solution

Carina is an online homecare platform that specializes in connecting qualified Home Care Aides with Medicaid and state-funded clients in Washington State. Built to HIPAA security standards, Carina creates a “walled garden” where two vulnerable populations may foster care relationships in a structured and safe environment. A searchable database of job posts and provider profiles cut out the middleman (existing Home Care Referral Registries) when users asses their available care options. Among other advancements, a protectively cloaked location matching feature offers a previously unseen sense of transparency to the care community. Those that use Carina find it easy to discover caregivers or clients in their area and begin forging new care networks.


My Team

Screen Shot 2017-09-24 at 9.10.31 PM


My Role

As the sole UX Designer on a small startup team, I wear many hats. Notably, I lead the establishment of a strong UX culture within the company, drive user research and execute all phases of the design process for both product development and marketing purposes.

As a result, the inside of my head has become a crazy place. Perhaps my greatest contribution to the team has been my ability to organize this plethora of details and keep numerous interconnected processes running smoothly.